Lorenza Pasetti

Thought Leadership

We provided Thought Leadership services to the chief executive officer of Volpi, Inc., a mid-size St. Louis, Mo., company. We envisioned, wrote and managed the production of Authentic Volpi: An Almanac of Volpi Family Recipes and Traditions, a pocket compendium of family recipes, histories and traditions from Volpi, Inc., the global corporation that is America’s premier maker of Italian-style, dry-cured meats.

Working with illustrator Marsha Lederman and chef Michael Laukert, we created a memorable almanac, mixing history, culture and seasonal recipes to bring Volpi products to life. Authentic Volpi is available at Amazon. Check out the review in the St. Louis Post-Dispatch.